Read my experience report on my new online seminar “IPv4 and IPv6 Addresses” via social media in this blog post.
My first online seminar “Mobile Data Services” (this is my experience report) in February 2017 brought some new followers on Twitter and some reactions from prospective buyers.
Experience Report for the 2nd Online Seminar
On the basis of the findings of the first online training, I was looking for a new topic, which is interesting to many IT managers end experts, but without having to deal with specific details. Internet Protocol addresses (especially IPv6 addresses) appeared to me ideal since the topic is interesting for every Internet user who is a bit concerned with configuring network interfaces. Understanding the IP addresses and their use, especially of Internet Protocol version 6 (IPv6 addresses), is of particular importance as much depends on the correct use of the addresses.
The new protocol plays a decisive role in areas such as the Internet of Things (IoT), Connected Cars, Cloud-Computing, Virtualisierung or Mobility (even if this is not seen everywhere).
At the same time, several channels of social networks were used to distribute training content (as in the first seminar). Users were offered to ask questions via e.g. Tweets or direct messages (via Twitter). The following steps were required:
- Definition of the topic („IPv4 and IPv6 Addresses“) and design and writing of courseware (Microsoft PowerPoint) with local storage of slides (each single Microsoft PowerPoint slide) as Jpg Files.
- What is the “best“ time to tweet or post?
In this training, my main focus was my customer group of North America (the area with the greatest customer base outside Europe). So I posted at following times (local Central European Time, CET) (approximately): 0:00, 03:00, 17:00, 19:00, 21:00
- Preparation of posts with the help of a scheduling tool (https://buffer.com)
- Automatic postings at the above mentioned dates via following accounts:
- Twitter: https://twitter.com/RonaldSchlager
- LinkedIn: https://www.linkedin.com/in/ronaldschlager/
- Facebook: https://www.facebook.com/1639268936309770/
- Google+: https://plus.google.com/105060090473883354764
- Monitoring of user activities, ongoing communication with readers
Course of the Online Training
The courseware consists of 15 slides. The announcement of the seminar and the first page were published on 21 March 2017:
After that, all other slides were published without interruption by tweets on other topics.
The tweet with most “impressions“ (273 per 27.3.2017) was:
The last slide was published on 24. March 2017:
— Ronald Schlager (@RonaldSchlager) March 24, 2017
Activities in Social Networks and on my Website
The Online Training led to following activities on the different channels:
Most “Organic Impressions” were found on 24. March 2017 (1595).
I gained 14 new followers on Twitter on day 1. The next following days I got 6 to 8 new followers per day (including 24. March 2017).
Following tweet was pinned a few days before the seminar:
— Ronald Schlager (@RonaldSchlager) March 19, 2017
Facebook showed 2 to 3 organic visitors of a few slides.
A slide on LinkedIn gained a Like, but no other activities or new visitors were found (source: buffer.com Analytics).
Google+ showed no activities.
The German website did not show any new visitor activities. Google Analytics showed no activities in social networks.
The English website showed much more visitors (and increasing). The landing page of my book “IPv4 and IPv6 Addresses – An Introduction” visited 114 readers within 3 days. Google Analytics recognized 3 sessions via social links (Twitter).
To support my followers about the topic IPv6 even further additional tweets were published. One included Twitter accounts of international Internet organizations (
@theiana @internetsociety @icann @RIPE_NCC @AFRINIC @apnic @TeamARIN @lacnic) to connect readers and the organizations. This tweet alone gained more then 770 impressions within these 3 days, 2 likes and 2 retweets). A published link to a database containing all important documents of the Internet “Standards” (so called Requests For Comments, RFCs) should enable readers to download important documents.
The number of webpage visitors and the impressions on Twitter were interesting to see. Any activities on any other social network were not seen. The increased number of impressions per day on Twitter shows that tweet times were selected better than during the last online seminar. I will plan additional online seminars with topics of broader interest.
Do you use online training? What experience did you gain? How do you see the use of social networks in general as a tool for education?
Please leave a comment! Thank you!
About the Author
Ronald Schlager is an independent trainer, consultant, book author and blogger with an emphasis on communications technologies and their application.
Image credit: pixabay.com, artist: atimedia